Recognizing our ability to infuse different perspectives in presenting their communications, we were called upon to achieve that and at the same time, create effective ads for various Epson products.
In our strategy for crafting Epson communications, we understood the merit of stepping away from direct application visuals. We believe that, to truly capture your audience, visuals must carry an intriguing concept, telling a story that will effectively connect the viewer to the product.
Visuals are kept coherent and concise – favoring uncomplicated tight shots that communicate the message in the shortest amount of time. Naturally, with products like printers and projectors, visuals are lively and are infused with attractive colors. The images are paired with a headline that swiftly and intelligently captures the essence of the visual, enhancing the whole piece of communication.