To elevate the presence of the F&B outlets within Hilton, we were tasked to create a series of ads that will be placed within the premises to draw traffic.
We determined that the overly-direct approach adopted in their previous communications did not create enough intrigue needed for the audience to take notice. Therefore, we wanted to infuse engaging and stimulating concepts in their communications, such that audiences will be captivated and driven to visit the F&B outlets.
We positioned our communications through a large banner located at the façade of the hotel to establish a significant presence amongst hotel guests and beyond. Within the hotel, we included lightboxes located at the elevators, which is an excellent location to reach out to foot traffic, prompting them to dine at the featured F&B outlets.