Taking in mind the prestigious nature of the event where industry players are gathered from across APAC, our task was to create the look and feel of the whole event, as well as devise certain programmes to enhance engagement.
With the theme “Lead the Evolution”, our collaterals tapped on this forward-looking sentiment and contributed to an environment of innovation and technology.
Centered on the theme, we created a main visual which features a close up of a man’s face, with the eye as the prominent feature. This shows resilience and focus, having built strength from shared relationships, now looking towards a bright future. Our campaign was extensive, beginning months before the event, driving momentum with a series of traditional mediums, digital assets and event infrastructure.