Paramount Bed’s product brochures was due for a refreshment, and our objective was to give their brochures a new look.
The intent was not only to bring out Paramount Bed’s identity as a leading bed manufacturer, but to show that they are a company that works, designs and innovates for the comfort of patients, and the effectiveness of caregivers.
We want to give users an enjoyable, seamless experience when interacting with the brochure. Information was reorganised in a coherent flow and images from the photo shoot thoughtfully complement each page. The colours and shapes are essential in bringing out Paramount Bed’s identity as a respectable company that cares. Smooth, blunt shapes help bring a sense of ease and comfort to each page.