Pirelli was looking to put the spotlight on their P ZERO tyres, showcasing its benefits effectively in public exhibition settings.
Keeping in mind the environment, we were looking for novel ways to break through the noise and play up the product. This was achieved through the use of a 3D sticker that created a significant presence to draw crowds. The audience would then be engaged and educated about the tires via the standee placed near the sticker.
The 3D floor sticker creates an illusion of a racing pit stop when viewed at a certain angle, and this impressive scenario was designed to create noise and attract crowds. The standee placed along the sticker displayed the tires in an interesting way, and the audience could learn more information about the tires on the standee itself.