Epson Tuas Showroom

Objective

Through their Showroom, Epson wanted to give a memorable impression to prospective customers. As one of the fronts of the Epson brand, the Showroom needed a consistent, vibrant look that truly reflects the capabilities of the established company.

Idea

It starts from a thought. That’s the theme that created the primary wall that spun throughout the Showroom. We wanted to show how the great imagination of our consumers can be materialized into tangible beauty, made only possible by Epson’s superior printing technology.

Execution

Beginning from the Creativity Corner Wall, the depiction of imagination is a picture of free-flowing exploration, which is funneled into majestic beauty on the next wall. This concept escalates tastefully across the Showroom, and deftly expresses the dynamic colour capabilities and vast application possibilities.

Category
Branding